영어 Hint of the Day #13: What is “buyer’s remorse?”

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“Buyer’s remorse” is When the “Winner” of a Buying Contest Regrets It
Many times, there are multiple parties trying to make the identical purchase at the same time. One party outbids the other, and eventually “wins,” and buys the desired item or product. Perhaps, there is a feeling of elation initially. However, after the fact, if the item or product does not turn out to be as attractive as expected, then the “winner” may regret it. The “winner” has, in that case, buyer’s remorse.

“Buyer’s remorse” is When the “Winner” of a Buying Contest Regrets It
Many times, there are multiple parties trying to make the identical purchase at the same time. One party outbids the other, and eventually “wins,” and buys the desired item or product. Perhaps, there is a feeling of elation initially. However, after the fact, if the item or product does not turn out to be as attractive as expected, then the “winner” may regret it. The “winner” has, in that case, buyer’s remorse.

mk Businesss Daily : Korea’s Overseas Construction Projects Plummet
Last year, Korean engineering and constructions companies enjoyed a record year. This year? Well, sales are down 80% from the same time last year. Higher energy prices, and Middle East turmoil are coupling to create a situation which will most likely not improve quickly. mk Business Daily reported on the sales plunge here. The Seoul Gyopo Guide had pointed out the possibility that E&C companies could face this type of pain.

Hyundai-Kia Could Be Experiencing “Buyer’s Remorse”
In purchasing Hyundai E&C, Hyundai-Kia has won a bitter takeover battle with Hyundai Corporation. The Seoul Gyopo Guide didn’t think that any combination of Hyundai E&C with either of the two was a very good idea. Korean corporations have run into trouble in the past when there were corporate and family-related complications. Nevertheless, Hyundai-Kia has won, and the takeover price has been approved. Given the headlines reported by the mk Business Daily, Hyundai-Kia may be experiencing buyer’s remorse.

Other Examples:

A. We bought that apartment at a record price, and now it is down by 10%. We are feeling buyer’s remorse.
B. I bought the last pair of these expensive jeans, and now they are out of fashion. I have buyer’s remorse.

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