Big props for Johnny Noh and AllKpop for knowing that Kpop was going to be big and Time Magazine is now recognizing that. Time interviewed Johnny and others about the growing popularity of Korean pop music.
“Korean artists are now out there,” says Johnny Noh, who runs the (AllKpop) site. “People like [Korean artists] and want to know more about them.”
For many artists in Korea’s booming music industry, social media like YouTube and Twitter have become crucial tools to reach audiences in formerly hard-to-access markets like the U.S. and Europe. Korean artists are bypassing traditional outlets like radio and television, “aggressively steering their efforts to go international via the Internet,” says Bernie Cho, president of DFSB Kollective, a Seoul-based agency specializing in the international marketing of Korean pop acts. “Social-media-savvy K-pop stars are now tweeting, YouTubing and Facebooking their way up music charts across and beyond Asia.”