Girls’ Generation’s Secrets Revealed?

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Girls' Generation Yoona Photoshop

Girls' Generation Yoona Photoshop

That advertisements featuring Girl’s Generation (소녀시대) are invariably photoshopped isn’t news of course, and these ones are hardly the most egregious examples either. But in a rare positive step, the before and after pictures for their latest advertisements for the LG Black Label Series Chocolate phone are currently featured on the front page of the “Enter Holic” or “Entertainmentholic” (엔터홀릭) section of the Korean MSN homepage, and so will have been the first thing many people saw when they opened Windows Live Messenger this morning.

Not to imply that most Koreans aren’t aware of photoshopping in advertisements of course. But still, anything that fosters further discussion of that is to be encouraged.

Girls' Generation Chocolate Phone Yoona( Source: goagsu4 )

Or at least, that was my first impression. Looking more closely though, in fact it was the before images that were used in the advertisements.  Unfortunately there is no information about who created the photoshopped images, or why, but with the statement “Wow! Very subtle changes make a big difference” (아주 미묘한 차이가 큰 차이를 만드는구놔), he or she implies that the altered images are to be preferred.

Sigh.

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Posted in Korean Advertisements, Korean Women’s Body Images Tagged: Girls’ Generation, 소녀시대, 포토샵, Photoshop



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