Mise En Scène: The Sexiest Korean Commercial Ever?

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It’s much easier to say than do, but it’s true: sexiness is an attitude. To whomever is responsible for the spate of “sexy dances” in the Korean media in 2009, the vast majority of which have been anything but, let me counter with this 2005 Mis en scène commercial featuring Ha Ji-won (하지원), whose smoldering gaze at Jo In-sung (조인성) has burned in my memory ever since:

Granted, perhaps you had to be there: something really is lost in the transition to your smaller computer screen. And apologies for the poor quality, but this is now only the second copy of the 30-second version on available on the internet (here is the first). Still, it’s worth preserving, even if only for myself.

I didn’t realize just how much however, until I saw this alternate 20-second version. While this particular copy – again, the only one –  has better video quality, and is worth watching just for that reason, it ultimately falls flat because it lacks the build-up of the music:

By the way, it’s actually her gaze at 0:21 (or 0:11) that really did it for me in 2005, but I’m certainly warming to her long lingering one at the beginning. Meanwhile, like it or loathe it, can anyone suggest any more genuinely sexy Korean commercials, subtle or otherwise? Perhaps I should start a new series…

Update: This was part of a series of several with the couple, most of which you can find here or on Youtube. Considering how easy those were to find though, I was surprised and disappointed at how this one slipped through the net so to speak (no pun intended).

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Posted in Korean Advertisements, Korean Media, Korean Sexuality, Korean Women’s Body Images Tagged: 미장센, 미장센 펄 샤이닝 샴푸, Ha Ji-won, 하지원, 조인성, Jo In-sung, Mise En Scène



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