Taco Bell – an update

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Just a quickie while working on another post.

Last night I read a rumor that Taco Bell was already open, which I doubted – but immediately wanted to confirm. Earlier today, I read the following on 10 Magazine’s website:

Just a quickie while working on another post.

Last night I read a rumor that Taco Bell was already open, which I doubted – but immediately wanted to confirm. Earlier today, I read the following on 10 Magazine’s website:

Through some of the 10 Magazine back channels (Thanks Ku Lee at MLA!) we are now able to confirm that the brand new 3-floor Taco Bell in Itaewon will be likely be opening sometime in May assuming no construction delays. (So much for the article we previously linked to saying it would open in March.) Stephen Row of Taco Bell Korea put to rest rumors that they are also opening a Yeoksam location, saying, “We’re just focused on having a successful opening for our Itaewon location right now.” We’re guessing from the number of times this article has been shared on Facebook that they’re going to have a very successful opening. [emphasis mine]

We’ll keep in touch with Taco Bell Korea and bring you the exact opening date as soon as it’s confirmed.

For what it’s worth, it’s in a prime location to find foreigners – perhaps 10 meters from the Itaewon subway station intersection, and quite easy to spot. It’ll be a walk for the Haebongchon crowd, but they’ll be closer than most other living souls will be.

Mind you, I have no ties to Taco Bell or the company bringing them in. While I’ve not yet read a full history of their last round here, they supposedly came to Korea in the late 1990’s (inferred from ZenKimchi‘s “about ten years ago” from a 2008 post), where it supposedly flopped. The history of a fast food franchise isn’t particularly interesting personally – but the thought that there are now enough foreigners in Korea to merit one may bolster the argument of our buying power. Foreigners alone won’t keep a restaurant open, but add the increased acceptance of Mexican food (Dos Tacos, On the Border being just two examples of chains / franchises, while Sinchon has an excellent taco place I have to find again) by the locals as well. Oh yeah, and these guys:

Suffice it to say I’ll be at their grand opening.

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